Branding, books, and beyond for the independent creative.
SELECT PROJECTS
Identity, packaging, guidelines, website
Identity, brand architecture, strategy, website
Collateral, packaging, website
Editorial
Identity, guidelines, event, collateral
Editorial
New York City-bred. New Hampshire-based. New Paradigm-led.
New York City-bred. New Hampshire-based. New Paradigm-led.
In 2011, I was spending my nights in a one-bedroom in Williamsburg, obsessing over pixels with a nightlife photographer to make the most intentional skateboarding magazine we could. I was spending my days as a layout designer and production assistant at a luxury fashion magazine.
Fifteen years later, I'm collaborating with passionate founders under my own studio while pursuing branding and identity work as a solo practitioner.
I've always seen the connection where the two worlds, the independent and the international, meet and inform each other. It’s all in the eternal pursuits of quality, timelessness, and felt resonance. When you’ve got those three things, you can move mountains with a brand.
That's my specialty: powerful traditional techniques, in respect and reverence to the founder, to translate a message beautifully, simply, and unapologetically. Leaning into the authentic when the internet’s telling us to blend into the technology.
My niche is the will to challenge the old paradigm of building a bold brand. It doesn’t matter what industry or medium you’re coming from; if you believe what I believe, that prosperity is about making a legacy, then I’m the creative partner you’ve been looking for.
Let’s look to nature, and craft something incredible, from the roots outward.
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Alex is a true artist and visionary, standing out from the many creatives I have worked with in 25 years as a brand marketer. He has a rare ability to elevate even the most basic design work, using his signature flair, precision, and caring. Nothing is superficial with Alex.
—Kimberley Tait, founder of Dogstar Press and West End Words
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An incredible eye and a way of looking at the world through a systematic, expansive and creative design lens. Alex brings an orderly approach while constantly pushing the limits of where a a creative idea and design can take us.
—Maria Piessis, founder of Lost Sundays Creative Studio
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Alex is a highly conscientious, detail-oriented, incredibly hard working designer who always gives 110%. He's both very creative and technically minded, a sought-after combination.
—Leah Phillips, The Wall Street Journal Magazine